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Customer Reference Program Benchmarking Study 2007
Compare your performance to the industry standard
The Customer Reference Program Benchmarking Study - 2007 Edition is a collection
of current data about customer reference programs at a range of hardware,
software and services companies. It captures a concise, moment-in-time view
of their strategies, tactics and activities. In addition to compiling and
presenting gathered data and information, The Phelon Group provides its insight
on the study's results. The key findings and supporting data enable readers
to make informed strategic decisions and business cases about their own customer
reference programs.
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more > Download
Excerpt >
March 2007, By Whitney Wood
Return on Reference White Paper Series
The Phelon Group's Return on Reference White Paper Series focuses on achieving demonstrable business value from a customer reference program. Each white paper of the four-part series targets a key component of a program and provides specific actions to take that will improve that component's bottom line impact.
White Paper #1
Earning Your Keep: A Guide for Smart Marketers shows you
how to improve your business case preparation and presentation skills. The
document is in PDF format, immediately downloadable upon purchase. $95.
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more >
View excerpt >
White Paper #2
Increasing Return on Customer Success will help you to effectively manage your story writing vendors and to demonstrably increase your return on customer success. The documentis in PDF format, immediately downloadable upon purchase. $95.
White Paper #3
Avoiding the Cost of Customer Burnout will help you to identify the warning signs of reference customer burnout and take specific steps to prevent future damage to reference relationships and to the sales-marketing partnership. $95.
Avoiding the Cost of Customer Burnout is in PDF format, immediately downloadable upon purchase.
Success Sells: How to Leverage Your Customer Wins Through Compelling Content
This report of deployable actions, techniques, best practices and tools for content developers is based on a proven methodology and systematic approach. Going beyond case studies and success stories, Success Sells presents a strategy that includes tactics and actionable steps your company can take – reference program or no reference program – to identify and understand your Success Customers, to gather and manage information about them, to translate that information into powerful content, and to share content with internal stakeholders so it is appropriately communicated to all target audiences.
Learn more >By Lucy Sanna and Renae E. Gregoire, with Promise Phelon.
© 2008
The Phelon Group. All Rights Reserved