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"Customers have the power to make or break corporate strategy. Adding to the Value Equation™ offers another dimension to our relationships with customers, transcending the buyer-seller arrangement toward a true referral partnership. The recommendations and best practices outlined in this study are practical, tactical, and smart. An original collection of ideas from a firm that gets it."

-Jill Dyche, Partner, Baseline Consulting Group. Author of The CRM Handbook (Addison Wesley, 2002)


Research Services

Industry-Wide and Customized Research to Support Customer Reference Initiatives

The only resource of its kind, The Phelon Research+Analysis Group was established to bring enterprise technology companies centralized knowledge and objective information about their Customer Reference Programs. Each year, The Phelon Group produces the Customer Reference Program Benchmarking Study, as well as other informative and provocative research-based studies that enable our clients and enterprise companies to make better decisions about how to leverage their most strategic asset - customers.

The Phelon Group is also chartered by leading enterprise technology companies to gather Critical Path Intelligence specific to their business issues. In carrying out engagements, The Phelon Group uses traditional research procedures and proprietary methodologies that provide strategic and tested insight.

Critical Path Intelligence services include:

  • Company-sponsored research studies and reports
  • Customer reference segmentation and audits
  • Aggregate industry or co-sponsored studies
  • Comparative benchmarking to industry standards

For information regarding customized research engagements for your company or to inquire about available research to support your initiatives, please email research@phelongroup.com You may also sign up to be notified when new industry-wide research is available.

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