driving customer leverage for organic growth
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New Report: Customer Reference Program Futures 2005 - A Strategic Planning Tool (.pdf)

Research: Customer Perspectives Study 2004. We asked customers what they really want for being a reference. Their answers may surprise you. Free for download.

White Paper: Evolving Reference Programs from Volume to Value

CMO Viewpoint: The Customer Hierarchy of Needs (.pdf)

 



Q&A: Customer Leverage

Learn about Customer Leverage and how The Phelon Group has applied the concepts to reference programs at leading companies in this Q&A with founding partners Promise Phelon and Steven Nicks.



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