A Phelon Group client, VP Marketing Debbie Geiger of Astea International, published an article in the AMA's MarketingPower newsletter earlier this month. Geiger's article, entitled A New Tool for Your Marketing Hip Belt, talks about her experiences in gauging and leveraging the Voice of the Customer from her perspective. Those of you who attended The Phelon Group's Power of Perception Webinar featuring Debbie Geiger are familiar with her company's critical investments in the Voice of the Customer. Read the article about Astea's approach and how The Phelon Group helped them capture and leverage their customers' voice: http://www.marketingpower.com/content31920.php. This article also includes ten principles for Voice of the Customer programs. Diana Ying, Consultant and Kathleen McBride, Senior Consultant diana.ying@phelongroup.com and kathleen.mcbride@phelongroup.com