If you're not thinking about Word of Mouth, you should be. CMOs have grabbed on to this new phrase and are thinking and testing new ideas which may impact your customer marketing, reference or relationship management program. Check out a recent article by the Phelon Group in the CMO Council's MarketingMagnified Newsletter Unleashing the Buzz: Word of Mouth in the IT Marketplace By Promise Phelon http://www.cmocouncil.org/Marketing_Magnified/ 2005/MM_newsletter_6.html#buzz Shhhh. Listen... can you hear it? It's a growing buzz about buzz agents, and about word-of-mouth and viral marketing. You've probably heard it through the clamor of an overwhelming number of articles and books on the topic. But the buzz about "buzz" is going to get much louder now thanks to the recent founding of the Word of Mouth Marketing Association (WOMMA), a professional society chartered with developing standards and creating demand for word-of-mouth marketing. Representatives from over 300 companies - from Intuit and P&G to MTV and Disney - heard the buzz for themselves at the first WOMMA event in Chicago this April. Promise Phelon, Partner promise.phelon@phelongroup.com