Be a Customer Expert; Be Magnified
Thursday, May 19, 2005
A brief and powerful article in Marketing Magnified, the newsletter of the CMO Council, echoes what we learned through this year's Customer Reference Program Benchmarking Study: that reference program leaders and their teams have golden opportunities right now to fuel customer intelligence practices that enable the "new CMO" to do his or her job better.
The article, "A CMO's Dream Team" is written by a former Sony executive who shares how chief marketers need to and are assembling 'dream teams' of experts and marketing players. If you want to empower your CMO, check it out at http://www.cmocouncil.org/Marketing_Magnified/ 2005/MM_newsletter_5.html#team.
Here's a brief excerpt to whet your appetite:
...the marketing landscape has changed dramatically and the skill sets and experiences needed on a CMO's marketing bench have changed just as dramatically. New media, market fragmentation, and brand proliferation have given birth to new ways to go to market and new challenges in doing so. Today CMOs need to rethink the types of marketing expertise they need on the team. Here are 6 types of players that can help produce winning results in today's marketing environment....
http://www.cmocouncil.org/Marketing_Magnified/ 2005/MM_newsletter_5.html#team
Promise Phelon, Partner
promise.phelon@phelongroup.com
