Phelon Blog


Seth Godin Addresses the Customer Reference Council

Tuesday, April 26, 2005

My thanks are long overdue. I invited acclaimed author, marketing guru and colleague Seth Godin to speak to our Customer Reference Council. Seth introduced concepts from his book Survival is Not Enough and shared his perspective how important innovation and risk-taking are for individuals leading the reference charge. Seth, thank you!!! And thank you to the Customer Reference Council members who are generously sharing their time and expertise to collectively expand the knowledge and thinking around this unique niche. We are grateful to have such an experienced group from companies such as HP, Sun Microsystems, EDS, EMC, Amdocs, i2 and Motorola participating. Promise Phelon, Partner promise.phelon@phelongroup.com