Reference Incentives - An Important Motivator or a Trust Breaker?
Friday, April 15, 2005
Thank you to all of you who have sent emails about how your reference incentive initiatives impact relationships with your customer advocates and how incentives are perceived by prospects and other influencers. It took us over two years to write this white paper. We worked with six different companies to understand how and if they would use incentives. We worked with an equally large group to dismantle or realign an existing incentive initiative. The main take-away from our new white paper is that this is an incredibly important decision that could affect your company's reputation, relationship with customers and ability to build a solid reference program pipeline. Evaluating Reference Incentives: From Pay-for-Play to Advocacy and Trust Download your free copy today. Please continue to send your thoughts, insights and stories directly to me at email@example.com. Promise Phelon, Partner firstname.lastname@example.org