Thanks to everyone who came out for the Phelon Group/AMA CRP training in San Francisco. We could not have imagined a better turnout! CRP professionals from the U.S. (and even from the Dominican Republic!) gathered on March 21-22 for this first-ever training series on how to build and leverage a customer reference program. Participants represented both large and small companies and reference programs in various stages. A great time was had by all as we learned, challenged our assumptions and networked with our peers. Topics included building a case for a customer reference program, identifying the right customers, managing stakeholders and measuring success through metrics. See the customer reference program training agenda yourself right here: http://www.phelongroup.com/about/events.htm. A special thanks to the AMA team, to members of the Phelon Group who put more than 250 man hours into building this course, and to speaker Christine Englund from Sun’s Customer Reference Program who shared her experiences and best practices. Here’s what a few participants had to say: - "Good to see a community of professionals developing in this area - it is overdue and has great value." - "The course was invaluable. I now feel confident that I can move my customer reference program from a tactical program to a strategic one." - "Loved the material and the presenters." If you missed it, join us on the Discussion Forum where attendees and instructors continue the conversation. Or even better, tap directly into our expertise - The Phelon Group has several dozen engagements under its belt! - by signing up for one of the next two training sessions to be held in Chicago and New York. How can you pass it up? http://www.phelongroup.com/about/events.htm Dianna Sadlouskos, Principal dianna.sadlouskos@phelongroup.com