Be a Class Act
Wednesday, March 02, 2005
Ask yourself these questions:
1. Do I lack the information I need to craft a solid action plan for building my program?
2. Are there one or more areas of my program that face constant challenges – for instance, content, customer inventory or metrics?
3. Do I need new thinking and proven methods that will enable my program to get more respect, sponsorship and budget?
If you answered "yes" to any of those questions, good for you! Good, because it means you want your program to be a class act. And it also means you know that getting better and expanding your skill set is a requirement for customer program success in today’s changing environment.
Now is your chance! Update your skill set with the joint TPG/AMA training series, Customer Reference Programs: How to Build and Leverage a Successful Customer Reference Program. The series combines best practices with TPG’s methodology and practical experience to help you avoid false-starts and overcome blockages.
During the two-day session, discover:
- Why 2005 is an incredible year of opportunity for leaders of customer-facing programs who want a seat at the strategy table
- Which metrics various stakeholder groups really need and want
- How to segment your customers for maximum support and leverage
- Which programmatic value propositions customers are looking for
- How to capture powerful success stories and leverage them over and over again
- Roads around key program obstacles
- And more
