Ever wonder what life is like inside a gold-standard reference program? Want to get a glimpse into the leading edge? We invite you to tune-in to a complimentary, live radio Webcast to hear The Phelon Group’s (TPG’s) Promise Phelon and Ken Darby, Director of the Customer Reference Program at HP, chat about the importance and power of customer references to an entire organization. Find out how the HP Customer Reference Program is leveraging its reference customers way beyond customer success stories – and innovatively extending its solid program foundation. Also learn more about TPG’s perspective and methodology as Promise Phelon shares lessons learned from the firm’s work helping enterprise companies leverage their successful customers to build high–impact customer reference and customer marketing programs. The Details Who: Promise Phelon from TPG and Ken Darby from Hewlett Packard What: Promise Phelon and HP’s Ken Darby hit the radio waves to talk about closing the reference divide. When: Wednesday, February 23rd - 9a PST/11a CST/12p EST Where: Tune in at www.wsradio.com/marketingmatterslive/ If you can’t make the live broadcast, you can access the archive after the show at the link above. Promise Phelon, Partner promise.phelon@phelongroup.com