What’s in a name?
Monday, February 28, 2005
These days we’re doing lots of program turnaround to help leadership create new positions.... Since most programs – and probably yours – will at some time undergo transformation, whether a changing of the charter or adding new skills and capabilities or delivering more strategic metrics and impact, you might want to consider that changing your program’s name as well so it matches what your team does and how you would like your program to be perceived. If your program leverages customers, it needs a name worthy of an IPO, a name that speaks of its value. Something catchy, yes, but even more so something clear and descriptive, and related to your best value proposition. Here are a few examples of before and after name transformations that we’ve seen and helped to formulate: From: The Success Story Program To: Customer Success Initiatives From: Testimonial Database Team To: Reference Access Program Get the idea? Just something to think about... The one caution is that this change should coincide with a logical shift in the program. Alone it will just seem like... well, an exercise in repackaging. Promise Phelon, Partner email@example.com