If you’re like me, you could while away an entire week mining and absorbing all the latest research, thoughts and insights into the mind of customers. If you’re like me, you also probably don’t have that much time. Every now and again, I’ll share with you exceptional books and articles that I believe will help you serve your company and its customers well. This recent article should be required reading for all customer marketing and reference pros. Bookmark it for later reading, or print it out and read on the train or on your next flight. You’ll be glad you did. What’s a CIO Thinking About These Days? CIO Today interviewed Barbara D. Carlini, CIO of Diageo North America. Read this piece to learn: - What drives today’s CIO? Is it cost reduction? Technology upgrades? Strengthening the back office? You may be surprised. - What’s the decision-making process look like for a large-scale technology initiative? - Where does the CIO turn for information on new technologies? Get inside the CIO’s mind. Access the CIO Today piece here. Promise Phelon, Partner promise.phelon@phelongroup.com