Not the Same Old Experts
The Phelon Group is proud of its people. Together we’re revolutionizing how companies think about and harness the power of customers. We’re shaping the way companies learn from, connect and engage with, and manage and retain customers. And we’re always developing, testing and introducing strategies that allow companies like yours to translate customer insight into action—all the way from the break-room to the boardroom.
Our members hail from various disciplines: management consulting, corporate communications and marketing, sales, customer advocacy and research, education and training, finance and operations. You’ll find that we ask unexpected questions—and give unexpected answers; that we bring to your company the forward-thinking viewpoints of visionaries, alchemists, pulse-takers, contrarians, humanists and adventurers. You’ll also find that our mix of experience and wisdom, steadfastness and vigor, and company and market knowledge brings you insight, which ignites action, which fosters what you’ve wanted all along—results.
David is a 20-year veteran of technology marketing with a proven track record in championing technology from product concept to market launch with companies such as Macromedia, Quark, Xerox, NEC and France Telecom. David also has extensive start-up experience with demonstrated success in bringing definition to companies’ products/services and go-to-market strategies to establish market leadership.
David brings to Phelon Group clients a keen awareness of how customer insight can be leveraged to drive additional revenue and market growth. He has built strategic, actionable, customer-feedback-focused programs to drive retention, repurchase, and referencability to enable business transformation, increased profitability and growth. Coupled with his expertise in driving category creation, brand awareness and positioning companies, products and services across multiple, global marketing programs, he has helped Phelon Group clients become forerunners and leaders in their industries.
Colin Brogan is an expert in the field of CRM/Customer Experience Design. For over 10 years he has helped clients forge more profitable customer relationships by focusing the enterprise product, service, and communication strategies around the needs of their best customers. As a Certified Net Promoter consultant, he has designed and managed operational Voice of Customer programs to measure loyalty and drive continuous innovation.
His clients include CIGNA Healthcare, United States Postal Service, Volkswagen, BMW, IMB/Cognos, Experian, Roche Pharmaceuticals, and Alcatel-Lucent.
Previously, Colin held leadership positions with Satmetrix Systems, the co-developer of the Net Promoter loyalty methodology; and Peppers & Rodgers Group, where he led consulting engagements in customer experience design. He also launched the "Customer Journey" ownership experience and integrated marketing initiative at Mercedes Benz USA.
Colin received his MA in Public Affairs from the University of Connecticut.
Whitney's expertise and experience center on managing innovation and change in customer programs by translating strategic direction and vision into practical, achievable projects and processes. She draws on an eclectic background including journalism and marketing; her key role in Oracle’s Global Customer Programs group honed her skills in stakeholder management and negotiating across lines of business. Talk to Whitney about how customer-facing programs can keep up with changing demands, why customer referability belongs on the executive agenda, and why most companies miss the point about their happy customers.
Whitney has helped her clients build strategically aligned customer programs that integrate customer feedback and needs, driving positive customer experiences into the marketplace while funneling improvements into the business.
Whitney earned her master's degree in Liberal Arts from Stanford University.